The subsidy of ten thousand yuan is only the first step for the pickup truck to go to the countryside

Since the beginning of 2019, the popularity of "moving cars to the countryside" has remained high. With the increasing saturation of car ownership in tier 1 and tier 2 cities, the rigid demand in tier 3 and tier 4 cities and rural markets has become the main force for future car sales growth.

Therefore, although the relevant departments have not yet introduced the specific details of the new policy on automobile subsidies, many automobile enterprises, including pickup trucks, have launched subsidy schemes, taking the lead in opening the era of "automobile to the countryside 2.0".
The resumption of the policy of bringing automobiles to the countryside has proved the importance of the third and fourth tier cities and rural markets. The improvement of urban and rural highway networks, the improvement of people's purchasing power, and the rise of short-distance logistics and distribution have created a large demand for vehicles in small and medium-sized cities and rural areas.
For the direct beneficiaries of these policies on moving cars to the countryside, they are significantly different from urban users in terms of car purchasing concepts. The need to take into account the demands of production and life at the same time has made "high quality, low price, and multi-function" the key words when purchasing cars.
According to media surveys, dual purpose vehicles that are affordable, durable, and capable of carrying both goods and people are the most popular in third and fourth tier cities and rural markets, and pickup trucks perfectly meet the requirements.
However, in these places, especially in rural areas, the residential community is wide and scattered, making it difficult to form a population and concentrated demand like that of cities. The scope of car purchase and consumption is relatively scattered, and the establishment of sales and service outlets for car companies is not perfect, making it very inconvenient for people to purchase cars.
Take Xiaobian's hometown, a fourth tier city, as an example. Only urban areas have 4S stores or formed large-scale auto trade cities. The following towns and townships basically only have stores selling tricycles. People need to specifically set aside a few days to buy cars in the city.
Importantly, there are dozens or even hundreds of such towns in Xiaobian's hometown, and the population and car purchase demand are far higher than those in the core urban areas.
Therefore, for the third and fourth tier cities and rural markets, the subsidies provided by car companies are only one aspect. Only by allowing services to go to the countryside, sinking channels, and making it more convenient and affordable for people to purchase good cars can they provide real convenience, which is even more important for pickup trucks that meet the needs of the grassroots market.
In order to narrow the radius of people's car purchases and maximize the promotion of pickup trucks to the countryside, the 2019 (8th) pickup truck China branch upgraded again on the basis of retaining its original characteristic activities and working with manufacturers to promote the great benefits of car purchases.
In addition to the 2-3 day centralized exhibition at each stop, the organizing committee of Pickup China will assign special personnel to organize a 15 day vehicle parade and on-site test drive activities before the launch.
During this period, the organizing committee will gather mainstream pickup truck brands to travel around local characteristic economic and industrial zones, and select 2-4 villages and towns around which pickup truck consumer groups are more concentrated for a day of small fixed exhibitions. This will allow pickup trucks to enter key counties, townships, and villages in key cities and cities, to some extent solve the problems of grassroots channel construction and inadequate sales outlets, and truly achieve the goal of "bringing pickup trucks to the countryside.".
At the same time, China Pickup Network has launched a "Pickup Advisor", a tool for mobile consumers to purchase and use cars. Through mobile phones, riders can easily query the parameter configurations of various brands' car models. With the support of the geographic information system platform, they can accurately determine the location of riders, recommend the most suitable pickup purchase needs, provide accurate peripheral dealer information, and view private quotes.
In this process, customer service will continue to follow up user needs, process information, assist dealers in quoting, promote offline bottom price transactions, and build a fast path for pickup brands to reach the third, fourth, and even fifth, sixth level markets, as well as for grassroots users to purchase good cars.
In 2019, the pickup market further erupted, and ten ministries and commissions issued a document stating that it is necessary to steadily promote the relaxation of the restrictions on the entry of pickup trucks into cities. The restart of the policy of moving cars to the countryside has also given this multi-functional vehicle a broader development space.